Paul joined Evan J. Mayer on the "For Advisors By Advisors" podcast to share his proven strategies on how financial advisors can transition from being seen as salespeople to becoming recognized authorities in their field.

In this engaging conversation, Paul discusses "The Short Book Formula" and reveals why authorship is one of the most straightforward tools for elevating an advisor's status and attracting high-value clients. 

Paul explains his unique 6-week interview process that helps advisors capture their expertise in a 100-140 page book that can be read in just 1-2 hours, and demonstrates how combining books with LinkedIn strategy and podcast appearances creates what he calls a "surround sound" effect for attracting ideal clients.

You can listen to the entire episode here on Spotify, iTunes, or by simply clicking the play button on the banner to the right.

Paul joined Brian Moore on the Active Advisor podcast to share his expertise on how financial advisors can leverage authorship to accelerate trust and grow their practices. In this insightful conversation, he discusses his latest edition of "The Short Book Formula" and reveals why a well-crafted book can be an advisor's most powerful marketing tool. He shares practical insights on his proven 6-week book writing process, strategies for leveraging a book to attract high-value clients, and how advisors can become Amazon bestselling authors with just 15-25 hours of focused effort.

The interview includes a compelling success story about an advisor who achieved an 80% close rate with affluent prospects. 

You can listen to the entire episode here on Spotify, iTunes, or by simply clicking the play button on the banner to the right.

Paul McManus recently appeared on The Efficient Advisor podcast with host Libby Greiwe to discuss "The 6-Week Book Strategy: Your Secret Weapon for Advisory Success." In this engaging conversation, Paul shared insights on how financial advisors can leverage authorship to elevate their authority, attract ideal clients, and transform their practices.

He revealed the power of the Short Book Formula and explained how advisors can become published authors in just six weeks. This episode is a must-listen for any financial advisor looking to stand out in a competitive market and accelerate their business growth.

You can listen to the entire episode here on Spotify, iTunes, or by simply clicking the play button on the banner to the right.

Paul sat down with Matt Reiner to explore the challenges and opportunities that financial advisors face in authorship. Paul shares strategies for establishing authority through writing, emphasizing the book's role as a strategic asset for building credibility and attracting clients.

The conversation delves into overcoming imposter syndrome, conducting effective market research, and leveraging a book for long-term business growth. Paul offers practical advice on simplifying complex topics, creating intrigue, and continuously investing in marketing and brand building.

This episode provides valuable guidance for financial advisors looking to harness the power of authorship to elevate their professional standing and grow their businesses.

You can listen to the entire episode here on Spotify, iTunes, or by simply clicking the play button on the banner to the right.

Paul and Tony Maree joined Jon Kuttin, to unveil the 'Authority Accelerator' strategy, a powerful approach for financial advisors to attract ideal clients through guest podcasting.

Paul explains how combining book authorship, LinkedIn presence, and public speaking creates a synergistic marketing effect, establishing advisors as authorities in their field. The episode explores the benefits of guest podcasting versus hosting your own show, and introduces the concept of "Surround Sound Marketing" for maximum impact.

Packed with actionable insights on leveraging multiple channels for marketing success, this discussion offers a roadmap for financial professionals looking to elevate their authority, expand their network, and attract high-quality, pre-qualified leads to their practice.
 
You can listen to the entire episode here on Spotify, iTunes, or by simply clicking the play button on the banner to the right.

Ever considered writing a book to establish your authority and attract clients, but unsure of where to start? Recently, Paul  had the pleasure of joining Eric Green on his podcast. As the author of "Million Dollar Producer" and "The Short Book Formula", he shared insights on the entire process.

Discover the advantages of using authorship to improve your practice and learn how to kickstart your writing journey, even if penning down words isn't your forte!

To listen to the full episode, click on the player below. 

Paul sat down with podcast host, Mike Langford, to delve deeper into the efficacy of the Short Book Formula in attracting new clients for Financial Advisors.

In the discussion, Paul highlights the simplicity and accessibility of the process. He encourages Financial Advisors interested in becoming published authors to reach out to him directly.

To watch the full conversation, click on the YouTube player located to your right.

Recently, Stephen Oliver had a chance to sit down with Paul for a thought-provoking interview. Their discussion was all about the journey of writing a book - from the first idea to the marketing phase, and the potential to become a respected authority in one's field.

Paul took this opportunity to shed light on his personal trajectory. He revisited the early days of his career and explained how he discovered his passion for supporting financial professionals. His mission is clear: to enhance their practices and deepen their knowledge, eventually transforming them into accomplished authors.

To listen to the episode, click on the YouTube player to your right.

 

In a recent podcast episode of the Registered Investment Advisor hosted by Seth Greene, Paul explores the interconnections between authorship and entrepreneurship. He shares insights into the process of converting leads into clients, highlighting that the real challenge often isn't finding potential customers, but persuading them to commit.

Paul further discusses the long-term benefits of publishing a book, suggesting that it not only helps attract customers, but also serves as a useful tool for marketing over time. He delves into how the process of writing a book can be a means of identifying and understanding your target audience more intimately.

A notable part of the conversation focuses on the integration of LinkedIn in an author's promotional tactics, underscoring how authors can leverage this professional platform in congruence with their published works.
 
You can listen to the entire episode here on Spotify, iTunes, YouTube, or by simply clicking the play button on the banner to the right.

In a recent podcast episode of The Business Credit and Financing Show, Paul  delves into the power of writing a short book to attract ideal clients. Drawing from his extensive experience working with 500+ financial advisors, CPAs, and business advisors, Paul explores the advantages of writing a book over other marketing methods, common challenges and best practices in writing a book, and specific considerations before starting.

He also discusses the distinct benefits of writing a short book compared to a longer one for reaching target clients, how the process differs from traditional-length books, and the importance of creating an audio version. The conversation also covers pricing your book, how to ensure discoverability by target clients, and steps to take post-publication.

Paul’s insights, along with practical tips on leveraging your book's content in other marketing initiatives, make this episode an invaluable resource for those looking to amplify their reach. Don't miss out on these valuable insights, click on the video to the right of this text, or click here for the podcast page. 

In the latest episode of Quantum Growth for Financial Advisors, Jon Kuttin teams up with Paul to discuss his discovery of "the short book formula" as a superior avenue for client communication, asserting that becoming an author brings a higher level of prestige than other forms of writing.

They also examine authority marketing's critical role for financial advisors and how Paul’s unique formula helps professionals execute a book within six weeks. From exploring successful historical short books to leveraging Amazon.com, Paul's approach encompasses every aspect of book creation. It even includes structuring books to target a niche and encouraging clients to visualize their ideal target audience.

This compelling episode is a must-listen for financial professionals interested in elevating their authority by becoming authors. Don't miss out; click here to listen to the full episode. The journey to authorship in the financial services space is just one click away!

Recently, Paul  had a thought-provoking discussion with Mark de Grasse on TDM's podcast. The topic? The transformative power of becoming a published author as a business professional. Together, they explored how a book is not just a symbol of trust and authority, but also a crucial marketing tool in today's digital world.

Paul discussed how our company can overcome common writing challenges,  offering a streamlined process that transforms ideas into a compelling book, converting readers into clients in just six short weeks.

Don't miss out on this engaging conversation and the upcoming 'part two' episode, where they will reveal strategies to leverage your book to drive sales. To listen to the full episode, click on the player below.